In the midst of a fiercely competitive presidential race with no clear Republican front-runner in sight, an increasingly depressed Mitt Romney shocked political insiders Monday when he released a new national attack ad targeting himself.
The ad, which is scheduled to air across the country this week, features an unshaven and visibly crestfallen Romney taking himself to task on a number of key campaign issues, including health-care reform, illegal immigration, and “what’s the use of even trying anymore?”
The ad features the former governor of Massachusetts drowning his sorrows in junk food and whiskey.
“Mitt Romney says he’s a candidate for change. He says he’s a candidate Americans can finally trust,” begins the self- destructive television spot, narrated by Romney himself. “But in 2004, this so-called Washington outsider approved nearly four separate tax hikes. And do you know why he did that? Because he’s a big fat disappointment, that’s why.”
“Ugh,” the television spot continues. “I’m going back to bed.”
[...]
According to MSNBC chief political analyst Barbara Schleisser, Romney’s self-directed smear campaign is likely to hurt the Republican candidate’s chances.
“In today’s well-informed society, attack ads rarely work and often do more damage to the person running them than his or her target,” Schleisser said. “Then again, you can only hear someone call himself a worthless sack of [IVAW] so many times before you start believing it.”
Despite the controversy the ad has created, many staunch Romney supporters said they were not swayed by Romney’s televised condemnation.
“I don’t care what Romney says, I still believe Romney is the best man for the job,” said Phillip Walker, a Florida retiree. “If anything, Romney’s despicable last-minute tactic has only further convinced me to vote for Romney.”
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